6 Australian Betting Trends in 2024

australian betting trends

Here are some key betting trends that were observed in Australia

Online Betting Dominance:


  1. Online betting had been on the rise in Australia for several years. Australians were increasingly turning to online sports betting platforms and mobile apps to place their bets. This trend is likely to continue, given the convenience and accessibility of online betting.


  3. In-Play Betting:

    Live betting had gained popularity, allowing bettors to place wagers during a match or event. This type of betting added an extra layer of excitement and engagement for sports enthusiasts.


  5. Esports Betting:

    Esports betting had been growing in popularity, especially among younger generations. With the rise of competitive gaming and esports events, Australian sportsbooks began offering betting markets for popular esports titles like League of Legends, Dota 2, and CS:GO.


  7. Regulation and Advertising Restrictions:


  9. The Australian government had introduced stricter regulations and advertising restrictions on gambling, including bans on the promotion of live odds during sports broadcasts. This aimed to reduce the exposure of gambling to vulnerable populations.


  11. Cashless Betting:

  12. Cashless betting, including the use of digital wallets and credit cards, was becoming more common, making it easier for people to place bets and manage their funds.


  14. Responsible Gambling Initiatives:

  15. There was a growing focus on responsible gambling, with efforts to promote awareness and tools to help individuals manage their betting habits. This included features like deposit limits, self-exclusion options, and information on responsible gambling websites.


  17. Growth in Fantasy Sports:

  18. Fantasy sports betting was also growing in popularity. Australians were participating in fantasy sports leagues for various sports, which added an additional layer of engagement and skill-based wagering.


  20. Emerging Betting Markets:

  21. While traditional sports betting remained popular, there was an increasing interest in non-sports betting markets, such as political events and entertainment awards.

Location: Australia

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